Interactive TV
TV becomes interactive, viewers dive into the world of interactivity, explore new contents in addition to those presented by the linear channel, and increase brand engagement.
Targeted advertising
The viewer benefits from contextualized and targeted advertising of the video contents (long video contents for catch up TV)
Top Performance
Digital has been enriched with premium contents that can be used on mobile and desktop devices in order to enhance the user experience with contents on third-party sites and interactive formats reflecting TV formats.
How it works
01
Broadbandy allows intercepting millions of users on connected and digital TVs.
02
Contextual targeting of the content, the broadcasting and/or its genre.
03
Advanced audience-profiling system therefore also targeting on socio-demographic and interests.
